Dec 09, 2023
Recent revisions in the seller fee structure by Amazon in India have raised questions among over a million merchants on its platform. Operating in the country for the past decade, the platform has frequently witnessed a tumultuous relationship with its sellers. The changes, part of Amazon's two-pronged strategy to combat competition and enhance profitability, have left sellers wondering about the rationale.Amazon, in its decade-long operations in India, has onboarded merchants from across the country. The platform's revision of the seller fee structure is seen as a significant move, prompting a closer examination of its implications for both sellers and consumers. Competitors, particularly Flipkart, are expected to react, and the article suggests a potential "shadow fight" with Meesho and the boost of "new Cloudtails." Understanding the specifics of the fee structure changes, the reactions of sellers and competitors, and the potentia